NASHVILLE-BASED
PRODUCER
FILMMAKER
CREATIVE DIRECTOR
PHOTOGRAPHER
MEDIA SPECIALIST
YOUTUBE CREATOR
WORK
Luke's career trajectory includes a pivotal role as Creative Director at Horizon Media Group, where he demonstrated his senior leadership capabilities and creative prowess. With a robust background as a Senior Creative, Luke boasts over 10 years of experience in progressively senior roles as a content creator and creative lead. His portfolio is adorned with successfully launched client projects and concepts spanning digital, social, and branded entertainment, underscoring his ability to innovate and deliver impactful content solutions.
Luke is well-versed in Information Architecture, content matrices, SEO best practices, and the strategic application of technology-driven content solutions such as Dynamic Creative Optimization (DCO) and content automation. His proficiency extends to managing Content Management Systems (CMS) and Digital Asset Management (DAM) platforms, leveraging consumer data platforms for insights-driven creative optimization.
Beyond technical expertise, Luke is celebrated for his visionary approach to social media, emphasizing originality and meaningful engagement over mere aesthetics. He has driven the development of critical assets including original photography, graphics, and video content, combining hands-on execution with strategic deployment of expertise to elevate brand presence.
Throughout his career, Luke has navigated high-volume environments with rapid turnaround times, showcasing impeccable time management skills and a steadfast work ethic. His experience spans various sectors, including government and non-profit, adding unique value to his versatile skill set.
Luke Johnson continues to lead the charge in media production and creative direction, driven by a passion for innovation and a dedication to creating impactful, diverse, and resonant media experiences.